This hypothetical conference explores the trends in typography, dividing the designers largely into hand letterers or typeface designers.
Discussing the difference in the design approach for both types of design in the same field. And what does the future hold for both styles, and how can a young designer pick their side?
This topic is relevant today because of the rise of hand lettering and crafted type, alongwith a major influx of newly designed typefaces everyday. This conference begins to form a pattern or a trend map to the surge of excitement in the typeface world of design.
The theme for the conference follows the metaphors from Beatrice Warde's famous essay, that instructed designers to use typography as the goblet. With striking photography that mocks the other 'team' of typographers, the posters are created to humorously form designers into cliches that oppose the other form of typography.